I’m Birgit Usin – the creator of the Birico brand. I value good sleep and skincare and have always made a conscious effort to maintain their quality. Despite this, I noticed at some point that every morning, the mirror reflected an increasingly tired and stressed face. My biggest concern was falling asleep – even when I was utterly exhausted, I would toss and turn for hours. And when I finally managed to fall asleep, the rest was neither deep nor restorative, as I frequently woke up during the night. My smartwatch confirmed this unfortunate reality and the cause of my fatigue.
I tried making various changes: taking evening walks, drinking sleep teas, and reducing screen time. While these brought some relief, they didn’t fully solve my sleep issues. Reaching too hastily for sleeping pills didn’t feel like a good idea, so I continued searching for a more natural remedy. Then I came across a study highlighting that our bedding could play a significant role in both sleep quality and skincare. This inspired me to try something new, and I found myself delving into the properties of silk. That’s how I crossed paths with this wonderful natural material, which ultimately led to the creation of Birico – a brand born with love.