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WHY BIRICO
Birico is a brand of silk products from Estonia, created to offer the highest quality, healthy options, self-love and a touch of luxury in everyday life. We believe that every day should contain moments of pure pleasure and self-care, especially in the midst of fast-paced life and short nights.
MISSION & GOALS
Birico’s mission is to promote healthy lifestyles by emphasizing the importance of quality sleep and personal care in our daily well-being. Our products are designed to support and improve the quality of your sleep, as well as provide everyday luxury through silk products that are both beautiful and functional.
Birico’s goal is to bring these moments to you through products that not only complement your beauty and sleep routines, but also highlight the feeling of well-being at the end of the day, while providing the best possible care for both skin and hair.
BIRICO'S BIRTH STORY
The birth story of the brand name “Birico” is deeply personal and reflects the appreciation of the creator Birgit for her family and history. The name was inspired by Birgit’s childhood, when her beloved grandfather affectionately called her “Biri”. This nickname was a symbol of closeness and love, which Birgit wanted to convey through her brand. By adding “co”, short for company, he emphasized the importance of team and collaboration, which is key to the brand’s success. Thus, “Birico” represents a combination of personal heritage and collective commitment to create products that enrich your life, highlighting the core values of the brand: love, care, quality and unity.
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